NET OUT: Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya

Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya

Running Lean is a systematic process for iterating from Plan A to a plan that works, before running out of resources.

  1. In Lean Startup, we strive to optimize utilization of our scarcest resource, which is time. Specifically, our objective is maximizing learning (about customers) per unit time.
  1. The first step is writing down your initial vision and then sharing it with at least one other person.
  1. Your job isn’t building the best solution, but owning the entire business model and making all the pieces fit.
  1. The bigger risk for most startups is building something nobody wants.

Stage 1 –  Problem/Solution Fit

Stage 2 – Product/Market Fit

Stage 3 – Scale

Key Question: Do I have a problem worth solving?

The first stage is about determining whether you have a problem worth solving before investing months or years of effort into building a solution. While ideas are cheap, acting on them is quite expensive.

A problem worth solving boils down to 3 key questions:

  • Is it something customers want? (must-have)
  • Will they pay for it? If not, who will (viable?)
  • Can it be solved: (feasible)


Stage 2: Have I built something people want? & Stage 3: How do I accelerate growth?

Distinguish between customers and users. Customers pay you for your product, users do not.

  1. You can’t effectively build, design and position a product for everyone.
  1. Be different but make sure your difference matters. UVP – Unique Value Proposition.
  1. A good UVP gets inside the head of your customers and focuses on the benefits your customers derive AFTER using your product. 

Instant Clarity Headline = End Result Customer Wants + Specific Period of Time + Address The Objections

Exp: “Hot fresh pizza delivered to your door in 30 minutes or its free.”

  1. First sell manually, then automate.
  1. You have to sell your product yourself, before letting others do it.
  1. Getting paid is the first form of validation.
Tamira Eliseo

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