To date, I have generated over 7 figures with traffic and revenue through Pinterest (My profile is pinterest.com/cacd if you want to connect :)) . Facebook has been king of traffic for a long time and Pinterest the queen BUT the tide is turning. Facebook is extremely challenged and more expensive every day.
There is another huge difference between the two and it lies in “what” Pinterest actually is. Pinterest is less of social media and more of a virtual search engine. Keep that concept in mind as you think through how it can best serve you and what you do.
So for the first time I am going to unpack some of my tips, tricks and tactics. I will start out high level and then get directly into what I am doing and what is working. Here we go :)
What is Pinterest?
Pinterest is a visual search engine that allows users to find inspiration and discover new ideas. It is for the highly motivated user to accomplish something, as opposed to a passive user who is just researching or collecting data. Users can save ideas, recipes, crafts and more to personalized boards, as well as participate in shared group boards. Pinterest is NOT a social network, but it does use friends and fellow pinners to cultivate a unique and personalized experience for its’ users.
Why is Pinterest important?
In an age where Facebook is constantly changing (and radically declining in traffic) our ways to access and find new and trending content, Pinterest is quickly escalating to the top of food chain when it comes to both curating and sharing unique content. Tapping into the 175 million monthly users and over 50 billion pins allows businesses to reach a new audience by sharing action-oriented content they may not find elsewhere.
How do I use Pinterest for my business?
Pinterest is used for businesses to reach new users with beautiful imagery and content. Sell products, educate your followers and empower them to take action by creating content that is articulate and aesthetically pleasing.
In order to maximize a presence on Pinterest, users must pin other users content in addition to sharing their own. Pinners who constantly “spam” their followers and Pinterest with repetitive content and images will get their accounts suspended.
Businesses using Pinterest need to pin content EVERY DAY to ensure their content is being put into the Pinterest content pool which will make its way in front of new users in the form of impressions. (Jump to the Scheduling Tools section to see how an online platform can help ensure content is being pinned out via schedule.)
The basics of Pinterest
To sign up for a Pinterest account, visit Pinterest.com. Once signed up, be sure to switch your account to a business account by clicking on the three dots icon the upper right hand corner of your account and selecting Switch to Business. You will be prompted to complete several steps and to eventually verify your website.
Once completed, be sure to enable Rich Pins on your account. Rich Pins provide additional info for each pin and a better user experience. There are 4 types of rich pins: app, recipe, article and products.
It is highly recommended to follow the steps from Melyssa Griffin to quickly enable and validate rich pins for your site.
Finding & Curating Trending Topics
Use your knowledge of your own business and niche to help guide your content development––it’s always best to stay true to your audience and mission. You can use the following tools on Pinterest to help identify ways to incorporate your unique content into current trending topics.
1. Pinterest Analytics
Single click Analytics and Overview to open up your business analytics dashboard.
You will see your analytics dashboards which houses all information for your unique Pinterest profile, the people you reach and the content that is specifically saved from your website.
Your Pinterest Profile
This report details impressions (how many times your pins showed up in front of a user, regardless of clicks or saves), saves, clicks and all-time best performing pins. Underneath the graph you can see which exact pins are performing the best. These may not be YOUR pins, but any pin you pinned to one of your boards.
This is a simple way to monitor trending content- if it’s being pinned from your account in large numbers it’s trending! Curate and develop more content of this nature to keep the momentum going.
People You Reach––> Interests
The People You Reach section of your dashboard can provide valuable information as to the types of content your followers would like to see. At the very least, create your own boards to mirror these interest and begin pinning content to them. You should take it a step further and begin to develop content that easily fits into these categories. That way your followers can keep pinning your content that already fits into their boards.
While every interest most definitely will not fit into your niche as a business, these interest categories can provide fresh ways to write and style your content to appeal to your followers. Keep in mind that this report reflects your current followers, not necessarily your audience as a whole.
Activity From Your Website
This section of reports will probably be the most useful. Here you see all the popular performing content that is developed from YOUR business on your own site. You will not find competitor data here.
Data here represents your top performing pins, sorted by impressions first. You can single click Saves, Clicks, Original Pins and All-time at the top of the graph to see the date sorted that way.
This data represents your most pinned content and what you need to keep pinning and reproducing in new and fresh ways. Keep developing material and ideas in this vein to continue your reach potential.
2. Pinterest Top 100
Another simple way to develop content that is trending is to follow the Pinterest account, and their Pinterest 100 for 2018 board. This board outlines the top 100 trends for the year which are pretty much guaranteed to appeal to a large audience and bring you pins and clicks.
3. Explore & Popular Categories
Use the Explore feature by single clicking on Explore, next to the Pinterest search bar. This search function brings up current and trending topics in a variety of search categories and is updated throughout the day. Use the trending topics as a basis for developing new content ideas.
Type in “popular” after Pinterest.com in the URL bar to bring up some of the most pinned content. Keep in mind this is not organized into categories like it would be in the Explore search option, but is a way to generate new ideas for content curation and development.
4. Design Tools
There are numerous web-based design and editing tools that have free components, as well as added features for a nominal fee. When it comes down to it, find the program that is easiest to use for YOU. Here are some of the most common free designing software websites:
Pinterest Image Basics
1. Image Size
At minimum, all Pinterest images should be 735×1102 pixels in size. The aspect ratio is 2:3 to 1:3.5. The larger your pin is, the more “real estate” it takes up on the Pinterest news feed and is thus, more likely to draw attention. Longer pins should be no longer than be 735×2060 because images beyond 2,061 pixels will be truncated when viewing on a mobile device.
2. Image Quality
Images should be high quality, high-res and tell the overall story of your post. Many design websites offer thousands of creative commons issues that are free to use, or you can use one of the many free sites geared towards free images such as Unsplash, Pexels, Pixabay and Kaboompics.
3. Image Creation
Use your web-based design software to create clean and simple images for every post that you will be pinning on Pinterest. Click here to see a quick and basic image that can be created in 2 minutes. Some things to keep in mind for images with high click probability:
- Consider creating a set of branded images with your logo that will serve as templates for each post, product or roundup pin.
- Use the image to serve as the entire backdrop of the pin
- Always include a logo for your business
- Use text as an overlay in the negative space of the photo. Ex:
Be sure to include your Pinterest image at the bottom of each blog post that the pin will be linked to, so readers can generate clean pins directly from your website.
Tailwind and BoardBooster are two of the most popular scheduling tools for Pinterest users. They offer features such as pre-set schedules, analytics, pin suggestions and board lists that make using Pinterest easy and not time consuming. For the purpose of this instructional, we will be showing how Tailwind make scheduling pins simple in our Pinterest course (coming soon).